Mainstream Māori Programming discusses the history and current output of Māori programming on mainstream channels. The researchers sought the views of industry professionals, gained insights from a public online survey, and reviewed the history of this programming.
NZ On Air chief executive, Jane Wrightson, said the research would result in new initiatives for mainstream Māori television programming.

Factual programming will remain the backbone of TV One’s schedule in 2011 but expect more emphasis on “A-grade” drama and comedy.
Today TVNZ programming chief Jane Wilson unveiled her channels’ new-season strategies to media and ad agencies.
“TV One is the leader in factual content but next year we are introducing more A-grade network drama and comedy,” she told Onfilm.

TVNZ today announces its New Season 2011 line up for TV ONE and TV2 which combines the very best in local shows with the biggest international blockbuster series, consolidating its position as market leader.
Head of Sales and Marketing Paul Maher says, “I am thrilled with our programming line up for 2011 – we have outstanding content for both TV ONE and TV2, and look forward to developing opportunities to leverage that content with the 2.4 million New Zealanders we engage with every day.

The Broadcasting Standards Authority has declined to uphold a complaint about the showing of crayfish being killed on TV One’s MasterChef New Zealand and Close Up.

MediaWorks surprised media and ad agencies in Wellington this morning when it revealed TV3 and C4 would be targeting older demographics next year.
TV3 will seek to seize the 25-54 year-olds mantle from a struggling TV One while C4, which will be rebranded FOUR, is to become a big-gun entertainment channel with its sights fixed on 18-49 year-olds.

TVNZ says renewing its output deal with Warner Bros, for what’s believed to be a hefty premium, will not affect commissioning of local shows.
Onfilm understands the broadcaster paid a record $30 million to renew the deal early, to maintain its supply of top-rating fare like Two and a Half Men, The Middle and The Mentalist.

Two local commissions will screen in TV One’s new season of Sunday Theatre.
The premier drama slot returns on September 19 after being off-air for most of the year and, while still to be scheduled, confirmed for the slot are the NZ-made Spies and Lies and Nights in the Garden of Spain.